Essential Angling is an online Fishing Bait and Tackle store.

The site is fast loading and easy to navigate around. As you would expect with an online store most of the site is in the form of a shopping cart which enables you to browse and purchase their goods.

The store is divided into two main sections, the first being bait,much of which appears to be made by the company themselves. The bait is mostly aimed at the coarse / carp fishermen, with things like bait bombs, boilies etc on offer. The store shows images and description of each bait you can purchase.

The second section is fishing tackle and accessories, which again allows you to browse the goods with an image and description. This section offers a wide variety of commodities to buy including things such as bite alarms, fishing tackle, chairs etc.

Essential Angling offer a range of payment options including online payments such as PayPal and credit card payment. You can also arrange to pay via postal order. The site also offers customers a 10% lifetime discount voucher, see the site for more information.

The remainder of the website has details on how to contact them, terms and conditions etc, and also some articles on how to use their products. Some of these articles are not yet complete, but there are some helpful hints in the the articles that have been written.

To improve the site, I would like to see some more hint articles and also the gallery of catches on their bait completed.

FishingFan s Verdict: 7/10 : Easy to use online fishing store.